WESTWORLD - MOBILE GAME LAUNCH

INTEGRATED CAMPAIGN

Westworld fans take the show very seriously. So rather than launch the mobile game with a traditional ad campaign, we recruited people to work for Westworld's fictional parent company, Delos Destinations, as if it were 100% real.

CASE STUDY:

HUMAN RESOURCES: PLACEMENT TEST [digital]

Working at Delos is not for the faint of heart, so we created a custom Employee Placement Test designed to gage your mental stability (or lack-thereof) and place you in the correct Delos department. It was so effective, actors from the show were placed in the same role their character played on the show.

Think you’re Park Director material? Take the placement test and find out.

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COMPANY PROPAGANDA [content]

A true recruitment effort wouldn’t be complete without some wholesome, nefarious propaganda.

RECRUITMENT [ooh]

We spoke to the brightest young minds with recruitment ads placed in the real world.

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CANDIDATE SCREENING [digital]

We also created interactive candidate screenings to ask the really important moral questions. Click to answer them yourself.

COMPANY MORALE [content]

We revealed the iconic Westworld characters and paired them with the internal questions that come with such a questionable career choice.