FITBIT

2020 was a year of big releases and moves for the world’s OG tracker… but first, we needed to reintroduce ourselves. Meet the new Fitbit.

This isn’t your dad’s step-counter anymore. Fitbit literally invented the category of wearables and have continued innovating ever since– becoming the only wearable that tracks all aspects of your health, all in one place.

IT ALL FITS TOGETHER (TV - SPRING)

Fitbit helps you change your habits. And when you change your habits, you change your life.

So, we told the story about the ripple effect of even the smallest of actions.

INTRODUCING: FITBIT SENSE (TV - FALL)

We have smart tech devoted to helping us with all aspects of our lives. But not the most important thing—our health.

Fitbit’s newest release is more than another smartphone on your wrist… it’s the future of health.

THE GIFT OF GOOD HEALTH (TV - HOLIDAY)

Above all else, we want the people we love to feel the best they can possibly feel.  We want them in good health. 

So, when you give a Fitbit, you give the most meaningful gift there is.