RADIX

.FUN

In a world wide web dominated by .com, we all need more .fun

FUN ISN’T SOMETHING YOU DO. IT’S SOMETHING YOU ARE.

Radix, a global domain registry, was releasing a new website domain option- .fun. And they wanted to get the word out to businesses everywhere.

But the thing is… the really fun businesses don’t need us to tell them they’re fun. They already know. Because it’s simply who they are.

So instead of talking to the fun professionals, we decided to tell the un-fun businesses that having .fun for their website is… inappropriate.