MOUNTAIN DEW AMP GAME FUEL
Launching the first energy drink made by gamers, for gamers is no small feat. So naturally, we launched Game Fuel as epically as possible. Welcome to domination nation.
VICTORY IN A CAN [TV]
Rather than treat Game Fuel as a traditional beverage release, we leveraged the epic and immersive nature of video games to treat it like an entertainment property. Our audience lives and breathes competition, so we gave it to them in the form of cinematic, high-energy moments of victory.
OPEN UP [video/preroll]
We even managed to fit entire gaming universes in a single, shiny tall boy.
TALK TRASH [content]
Our audience is skeptical, so we spoke their language. Which, as it turns out, is trash-talk. We provided them with GIF ammo for all their group-chat needs.